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When Business Starts Feeling Like a Test

@everyone I recorded a podcast episode this week that came from a very real moment in my own business.

At one point recently, I caught myself turning a number into a verdict.

Not a signal.
Not data.
A verdict.

And I realised how quickly business can stop feeling experimental and start feeling like a test.

Pass or fail.

That’s where the heaviness creeps in.

In this episode, I unpack pass–fail thinking and how identity can quietly fuse with performance.

If numbers have felt personal lately, this might resonate.

Here’s the link:
https://youtu.be/xHxQ52be7jw