Star Trek Was Right About Your Business

@everyone I'm wearing a Star Trek jacket to explain your business problems. Stick with me. (Any excuse.)

The Prime Directive in Star Trek is the rule that stops the Federation interfering with developing civilisations. One rule. Keeps everyone safe.

Your unconscious mind has twenty of them.

Twenty rules running in the background of every decision you make. What you charge.
Who you say yes to. What you avoid. The thing you keep meaning to launch and somehow don't.

They're not there to sabotage you. Th